For the Durex Pride campaign, we created and produced a range of POS materials designed to bring the campaign into the retail environment.
Our role covered the artwork, production and delivery of the full POS set, including hanging displays, shelf communication and floor graphics. The campaign identity was applied consistently across the different formats to create a clear and recognisable presence in store.
CONSISTENT ACROSS EVERY TOUCHPOINT
By managing both artwork and production, we ensured that all materials worked together as one campaign and were ready for roll-out across retail locations.
