For HUGO BOSS Fragrances, we organised an incentive trip to Metzingen, combining brand experience, hospitality and local activities in one carefully planned programme.
The programme brought guests closer to the world behind HUGO BOSS Fragrances, with time in Metzingen combined with selected restaurants and local experiences. We arranged the itinerary and hospitality and accompanied the group throughout the trip.
BRAND EXPERIENCE BEYOND THE PRODUCT
By combining the HUGO BOSS setting with a tailored programme around food, place and experience, the trip offered guests a broader connection to the brand.
