For Rimmel, we produced a PR kit for the Benelux market, created to present the Plump Up The Volume launch to influencers.
The kit was built around the Plump Up The Volume theme, using bold purple tones, glossy finishes and campaign imagery to create a strong nightlife-inspired look. Inside, the products were presented alongside printed elements that reinforced the launch story and added to the unboxing experience.
PLUMP UP THE VOLUME
We produced, filled and packed each kit before sending them to influencers across the Benelux, making sure the campaign theme carried through from the outer box to the final details inside.
