For Sophia Mae, we created a digital advent calendar for social media, giving consumers the chance to win products every day in the lead-up to the holidays.
The campaign was developed as a festive illustrated content series, fully hand-drawn by our in-house illustrator and translated into a distinctive visual world that felt both seasonal and on-brand. A selection of the artwork was then animated to add movement and make the daily advent moments more engaging across social media.
A FESTIVE BEAUTY STORY
The theme combined the warmth of the holiday season with the refined look and feel of the Sophia Mae brand. Gifts, candles, florals and product details were brought together in a rich illustrated style, creating a digital advent calendar that felt playful, elegant and instantly recognisable.
